Victoria Shalom-Herrera

Spotify Supper Toronto

June 2024

Global Manager @ Spotify - Production coordination, asset management, venue/vendor management, talent relations, cross-functional stakeholder management, and budgeting.

Only Murders in the Building - Escape Game

Partner: The Escape Game

August 2023

To celebrate the season 3 launch of Only Murders in the Building, Hulu partnered with The Escape Game to create an immersive Only Murders themed experience with puzzles, easter eggs, immersive audio and video, and interactive play. The experience was available in Los Angeles, Las Vegas, and virtual globally.

Sr. Event Manager @ Hulu

Managed production, creative agency and internal/external stakeholders, and overall logistics.

Hulu Animayhem at Comic Con 2023

Agency: Campfire/3CS

July 2023

Sr. Event Manager @ Hulu

Managed production, creative agency and internal/external stakeholders, and on site logistics.

Showtime FYC - Yellowjackets

Client: Showtime

Agency: NVE

June 2022

Sr. Producer: Oversaw production, managed the production team, managed the budget, and provided cross functional leadership, project management, and client comms

Netflix FYC - The Power of the Dog

Client: Netflix

Agency: NVE

March 2022

Sr. Producer: Oversaw production, managed the production team, managed the budget, and provided cross functional leadership, project management, and client comms

Spotify Desert Oasis at Coachella

Client: Spotify

Agency: NVE

April 2022

Sr. Producer: Oversaw production, managed the production team, managed the budget, and provided cross functional leadership, project management, and client comms

Live Nation x Qualcomm Snapdragon Soundscape Experience with performance by Steve Aoki

Client: Live Nation

Agency: DesignScene

August 2021

Sr. Production Manager: Managed the AV, lighting, staging, 360 dome projection, talent, show calling, and on-site logistics.

Audi Summer Drive-In Concert with Kehlani

Client: Audi

Agency: Team Epiphany

July 2020

During the COVID-19 Pandemic, Audi hosted a safe, socially distanced drive-in concert with artist Kehlani for essential workers and local entertainers. Guests were loaned Audi vehicles for the event.

Production: On-site logistics including VIP relations, F&B and premiums, spatial planning, and guest flow

Netflix FYSEE 2019

Client: Netflix

Agency: We’re Magnetic

May - June 2019

Producer: Production of fabrication and graphics, talent, programming, budget management, and onsite logistics of this seven-week long event activation.

Samsung Experience Store | Palo Alto Launch

Client: Samsung

Agency: We’re Magnetic

December 2019

Lead Producer: Managed the client communications, logistics coordination, venue, vendors, fabrication, graphics, talent, catering, AV, contracts, budget and account reconciliation

Facebook Entertainment Summit

Client: Facebook

Agency: We’re Magnetic

November 2019

Lead Producer: Managed the fabrication, graphics, content, talent, catering, AV, and budget.

Facebook at WORLDZ 2019

Client: Facebook

Agency: We’re Magnetic

September 2019

Lead Producer: Produced a three part activation for Facebook at the Worldz Conference. Managed the budget, fabrication and graphics, talent, programming, and logistics.

NTWRK X K-Swiss @ DesignerCon

Client: NTWRK, K-SWISS, DC Comics

November 2019

Lead Producer: Produced two booths for the 80th Anniversary of Batman which included the original Batmobile and costume worn by Michael Keaton. Managed all logistics, transportation, security, and fabrication and graphics

Samsung Experience Stores Nationwide Launch (LA, HOU, NYC)

Client: Samsung

Agency: We’re Magnetic

January - December 2019

-Producer of a 3 city Interactive Digital OOH Campaign & Launch Event series and NA community programming for Los Angeles, Houston & NY Samsung Experience Stores.

-Managed production, budget, talent, staffing, travel, inventory, touring & onsite logistics for Interactive Digital OOH Campaign & Launch events and community programming.

Samsung Beyond Pop Up Mobile Tour

Client: Samsung

Agency: We’re Magnetic

March 2019

Producer: Managed production, programming, talent, brand ambassadors, & onsite logistics for the Los Angeles leg of the pop up tour

Adidas | Have A Nice Nite

Client: Adidas

Agency: Nice Kicks | All Def

January 2019

Production: Onsite logistics for the event and live performances.

Levi’s x Coachella

Client: Levi’s

Agency: Be Mighty

April 2019

Production: Assisted with onsite logistics including management of production assistants, inventory, giveaway distribution, and talent management.

Adidas x PacSun Adicolor Street Fair

Client: Adidas x PacSun

Agency: ASK Agency

March 2018

Production: Assisted with onsite logistics including management of brand ambassadors, inventory, prize allocation and distribution

Kipling Make Happy LA

Client: Kipling

Fall 2015

Event Manager: Managed venue, scheduling, talent, staffing, catering, parking and transportation, permitting, security, & onsite logistics.