Victoria Shalom-herrera
Victoria Shalom-Herrera is a first-generation Latina Senior Event and Community Impact Producer who helps mission-aligned organizations and purpose-driven brands create culturally rooted, community-centered experiences that are both impactful and operationally seamless. With over a decade of experience, she has led experiential events, consumer activations, and campaigns through strategic brand partnerships and cross-functional collaboration.
While she has produced for Fortune 500 and FAANG companies such as Spotify, Hulu, Netflix, and Meta, her focus is on work rooted in community and social impact. She is currently Director, Partnerships & Experiential at non profit Our Own, sits on two non profit boards, and regularly volunteers and mentors with several organizations. Her work blends creative community focused vision with strong logistical execution to deliver experiences that are both meaningful and memorable.